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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Black model wearing dark leather outfit and long earrings standing against a white seamless background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

black woman wearing leather outfitblack womanwoman wearing leather outfitleather topleather skirtlong earrings

Description

This black and white fashion portrait from the H&M A/W 2024 campaign features model Akon Changkou posing against a seamless white studio background. She wears a sleeveless dark leather top and a matching skirt with a front slit, paired with long fringe earrings and furry footwear. The high-contrast studio lighting accentuates the textures of the leather garments and creates clean shadows. The image was photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Lookbook