Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This black and white editorial portrait from the H&M A/W 2024 Campaign features a model posing in a structured double breasted blazer and matching wide leg trousers against a plain light background. Photographed by Carlos Garcia with styling by Lisa Lindqwister and art direction by Mimi Makela, the composition highlights clean tailoring and sharp lines. The lighting is direct and creates soft gradient shadows across the seamless studio backdrop. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the look.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black (60%)
Background
White Seamless
Context
Advertising Campaign

