H&M A/W 2024 Campaign lookbook 2024

Description

This fashion editorial image for the H&M A/W 2024 campaign features a model posing against a grey seamless studio backdrop. Photographed by Carlos Garcia with styling by Lisa Lindqwister and art direction by Mimi Makela, the shot showcases a dark ensemble comprising a patterned blouse and matching skirt with tonal floral embroidery. The lighting is soft and directional, highlighting the textures of the garments and creating subtle dimension. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the look.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook