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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model Akon Changkou wearing a white turtleneck sweater and tall boots against a neutral studio backdrop

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

black model in white turtleneck sweaterblack modelwhite turtleneck sweaterturtleneck sweaterover the knee bootstall boots

Description

This black and white fashion portrait from the H&M A/W 2024 Campaign lookbook features model Akon Changkou captured in profile against a seamless studio background. Photographed by Carlos Garcia with art direction by Mimi Makela and fashion styling by Lisa Lindqwister, the image highlights a sculptural white turtleneck sweater paired with over-the-knee boots. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the look designed by Eliana Masgalos.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Lookbook