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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a dark turtleneck sweater and black pants holding a handbag against a plain white background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman in dark turtleneck sweaterdark turtleneck sweaterturtleneck sweaterblack trousersleather handbagwoman posing

Description

This fashion lookbook image for the H&M A/W 2024 campaign features a model posing against a clean white seamless studio background. The model wears an oversized dark olive green turtleneck sweater paired with loose black trousers and holds a structured leather handbag. The photograph is styled by Lisa Lindqwister and captured by photographer Carlos Garcia with art direction by Mimi Makela. Hair styling is by Andrea Martinelli and makeup by Regina Törnwall.

Style

Editorial, Vertical, Warm, Clean

Industries

High Street Fashion

Color

Forest Green (50%)
Jet Black (50%)

Background

White Seamless

Context

Lookbook