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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model Akon Changkou wearing a fluffy faux fur jacket and leather skirt against a seamless grey backdrop

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

akon changkoumodel in fluffy jacketfluffy jacketfaux fur jacketblack modelwoman in jacketleather skirtblack skirt

Description

This portrait from the H&M A/W 2024 Campaign lookbook features model Akon Changkou posing against a neutral seamless backdrop. Photographed by Carlos Garcia with styling by Lisa Lindqwister, the model wears a voluminous fluffy jacket paired with a dark leather skirt. Art direction is by Mimi Makela, with hair by Andrea Martinelli and makeup by Regina Törnwall. The monochrome image employs soft directional lighting that highlights the varied textures of the fuzzy outerwear and smooth leather.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (50%)
Silver (50%)

Background

Grey Seamless

Context

Lookbook