Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This fashion editorial image for the H&M A/W 2024 Campaign lookbook was photographed by Carlos Garcia, with art direction by Mimi Makela and styling by Lisa Lindqwister. The frame features a model with long curly hair wearing a strapless grey tweed top with front buttons, matching wide-leg trousers, and dramatic black leather opera gloves. The monochrome studio portrait uses a clean gradient background and sharp lighting to emphasize the tailoring and fabric textures. Hair styling was provided by Andrea Martinelli and makeup by Regina Törnwall.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Medium Grey (80%)
Jet Black (20%)
Background
Grey Seamless
Context
Lookbook

