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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model in glossy brown button-up shirt and matching midi skirt with black fuzzy slippers against a white backdrop

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman wearing glossy brown shirt and midi skirtwoman in glossy brown shirtglossy brown shirtbrown shirtmidi skirtblack fuzzy slippersfuzzy slippers

Description

This fashion editorial image for the H&M A/W 2024 Campaign features a model posing against a clean white backdrop. The subject wears a glossy, dark brown button-up shirt paired with a matching midi skirt, complemented by prominent black fuzzy slippers. The lighting is crisp and even, highlighting the reflective surface and textures of the apparel. The shot was styled by Lisa Lindqwister and photographed by Carlos Garcia, with art direction by Mimi Makela.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Chocolate (70%)
Jet Black (30%)

Background

White Seamless

Context

Lookbook