H&M A/W 2024 Campaign lookbook 2024

Description

This monochrome fashion editorial portrait from the H&M A/W 2024 campaign lookbook features a model posing dynamically against a smooth grey seamless studio backdrop. Captured by photographer Carlos Garcia with art direction by Mimi Makela, the subject wears a dark textured knit long-sleeve top and a matching flared skirt styled by Lisa Lindqwister. The lighting is soft and directional, highlighting the tactile fuzziness of the knit fabric and the model's dark layered hair. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the refined look.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook