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  • ·HM AW 2024 campaign lookbook charcoal midi dress portrait
Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a strapless charcoal midi dress, olive leather gloves, and grey boots against a white background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in strapless charcoal midi dressstrapless charcoal midi dresscharcoal midi dressmidi dressolive leather glovesleather glovesgrey bootswoman in midi dresswoman

Description

Captured by photographer Carlos Garcia for the H&M A/W 2024 campaign, this studio portrait features a model wearing a strapless charcoal midi dress paired with olive green leather opera gloves and grey knee-high boots. Styling by Lisa Lindqwister and art direction by Mimi Makela complete the look, complemented by hair by Andrea Martinelli and makeup by Regina Törnwall. The subject has dark, voluminous curly hair and wears a dark beaded necklace against a seamless white background with clean, soft studio lighting.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Charcoal (50%)
Olive (30%)
Medium Grey (20%)

Background

White Seamless

Context

Advertising Campaign, Lookbook