H&M A/W 2024 Campaign lookbook 2024

Description

This fashion editorial image for the H&M A/W 2024 Campaign lookbook features a model wearing a houndstooth patterned coat, matching shorts, a dark top, a belt, and long black leather gloves. Shot in black and white against a neutral studio backdrop, the photograph highlights textured tailoring and modern accessories. The composition captures the subject in a confident pose with hands resting on hips. Direction by Mimi Makela and photography by Carlos Garcia shape this campaign look. Styling is credited to Lisa Lindqwister with hair by Andrea Martinelli and makeup by Regina Törnwall.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook