H&M A/W 2024 Campaign lookbook 2024

Description

This lookbook image from the H&M A/W 2024 campaign features a model posing in a matching black leather jacket and long flared skirt against a seamless grey backdrop. Photographed by Carlos Garcia with fashion editing and styling by Lisa Lindqwister, the composition highlights clean lines and monochromatic tones. Art direction was led by Mimi Makela, with hair styling by Andrea Martinelli and makeup by Regina Törnwall. The high-contrast studio lighting accentuates the texture of the leather attire.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook