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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model in a dark embroidered blouse against a grey seamless background for H&M autumn winter campaign

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman wearing dark embroidered blousedark embroidered blouseembroidered blousewoman in blousemodel posing

Description

This black-and-white fashion portrait from the H&M A/W 2024 campaign lookbook features a model wearing a dark embroidered long-sleeve blouse against a smooth gradient background. The image is captured vertically with soft, directional lighting that emphasizes the texture of the garments and the model's flowing hair. Photography by Carlos Garcia, with fashion editing and styling by Lisa Lindqwister, art direction by Mimi Makela, hair styling by Andrea Martinelli, and makeup by Regina Törnwall.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Grey Seamless

Context

Lookbook