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A female model wearing a long black dress and dark boots against a seamless grey backdrop, with voluminous hair captured in mid-motion.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

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Description

This fashion image for the H&M A/W 2024 Campaign lookbook features a model captured in a dynamic pose against a seamless grey background. The model wears a long, flowing black dress paired with dark heeled boots and chunky wrist cuffs. Her voluminous curly hair fans out dramatically in mid-air, adding a sense of motion to the composition. The photograph is styled by Lisa Lindqwister and shot by photographer Carlos Garcia with art direction by Mimi Makela.

Style

Editorial, Vertical, Monochrome

Industries

High Street Fashion

Color

Jet Black (50%)

Background

Grey Seamless

Context

Lookbook