H&M A/W 2024 Campaign lookbook 2024

Description

This black and white portrait features model Akon Changkou for the H&M A/W 2024 campaign lookbook, photographed by Carlos Garcia with art direction by Mimi Makela. The model wears a fitted strapless dress, long leather gloves, and a textured beaded necklace against a neutral grey studio backdrop. Her hair is styled in voluminous dark curls, and her expression is direct and poised. Hair styling was handled by Andrea Martinelli and makeup by Regina Törnwall, with fashion editing and styling by Lisa Lindqwister and garment design by Eliana Masgalos. The lighting creates high-contrast tonal definition across the composition, highlighting the fabric textures and form.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook