Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This fashion editorial image from the H&M A/W 2024 campaign features a model wearing a prominent faux fur coat with a dark patterned design. The portrait is captured vertically in a studio setting against a neutral backdrop with soft lighting. Carlos Garcia photographed the campaign, with art direction by Mimi Makela and fashion styling by Lisa Lindqwister. Hair styling was provided by Andrea Martinelli and makeup by Regina Törnwall.
Style
Editorial, Vertical, Monochrome
Industries
High Street Fashion
Color
Jet Black (60%)
Off-White (40%)
Background
Grey Seamless
Context
Lookbook

