H&M A/W 2024 Campaign lookbook 2024

Description

This portrait from the H&M A/W 2024 Campaign lookbook features model Chloe Oh posing in a glossy black leather button-down shirt and matching skirt. Photographed by Carlos Garcia with art direction by Mimi Makela, the image employs a clean, minimalist studio aesthetic against a gradient grey seamless backdrop. The styling by Lisa Lindqwister emphasizes sharp tailoring and sleek textures, complemented by hair styling from Andrea Martinelli and makeup by Regina Törnwall. The composition captures a modern, directional mood with polished lighting highlighting the fabric's reflective surface.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook