H&M A/W 2024 Campaign lookbook 2024

Description

This fashion editorial image from the H&M A/W 2024 campaign lookbook was photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister. The frame features model Akon Changkou posing against a seamless white background. She is wearing an oversized white turtleneck sweater, patterned houndstooth shorts, long olive green leather gloves, and slouchy grey knee-high leather boots. Hair was styled by Andrea Martinelli and makeup by Regina Törnwall, with costume design by Eliana Masgalos. The clean, studio-lit composition emphasizes the architectural volume of the winter apparel.

Style

Editorial, Vertical, Clean

Techniques

High-key

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook