H&M A/W 2024 Campaign lookbook 2024

Description

This black-and-white fashion portrait features a model captured for the H&M A/W 2024 campaign lookbook. The subject is posed centrally against a neutral grey studio seamless backdrop, wearing a V-neck white top paired with a structured black leather skirt, matching long leather gloves, and dark heeled shoes. A textured statement necklace encircles the neck, completing the styling by fashion editor Lisa Lindqwister. The lighting is clean and directional, casting subtle gradients across the background while highlighting the textures of the leather apparel. Photography by Carlos Garcia with art direction by Mimi Makela.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook