H&M A/W 2024 Campaign lookbook 2024

Description

Captured by photographer Carlos Garcia for the H&M A/W 2024 Campaign lookbook, this fashion editorial image features model Akon Changkou posing in a fuzzy white short-sleeve sweater and matching skirt with tall boots. The black-and-white studio portrait is styled by Lisa Lindqwister with art direction by Mimi Makela, featuring hair by Andrea Martinelli and makeup by Regina Törnwall. The composition utilizes a clean, gradient grey backdrop with soft lighting that accentuates the textured fabric and clean lines.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook