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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a brown knit sleeveless top, matching shorts, and tall black boots against a plain white background.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

black woman modelblack womanwoman modelbrown knit topknit topbrown knit shortsknit shortsblack leather bootsleather bootsblack bootsgold earringsearrings

Description

This fashion portrait from the H&M A/W 2024 campaign lookbook features a model wearing a brown knit sleeveless top, matching knit shorts, and over-the-knee black leather boots. The look is completed with statement earrings, styled by Lisa Lindqwister and captured by photographer Carlos Garcia with art direction by Mimi Makela. The studio composition utilizes a clean white seamless backdrop under crisp lighting, highlighting the textures of the knitwear and leather footwear.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Chocolate (50%)
Jet Black (50%)

Background

White Seamless

Context

Lookbook