Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This fashion editorial image from the H&M A/W 2024 campaign lookbook features a model posing against a neutral grey seamless background. The model wears a tailored grey oversized blazer cinched at the waist with a thin black belt, paired with matching trousers and long black leather gloves. Shot by photographer Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister, the composition employs a clean studio setup with soft lighting and a monochrome color grading. Hair by Andrea Martinelli and makeup by Regina Törnwall complete the refined look.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Charcoal (70%)
Jet Black (30%)
Background
Grey Seamless
Context
Lookbook

