H&M A/W 2024 Campaign lookbook 2024

Description

This black-and-white fashion portrait from the H&M A/W 2024 campaign features a model styled by Lisa Lindqwister, with art direction by Mimi Makela. The subject wears a structured black double-breasted blazer and matching trousers, posing against a clean gradient grey background. The lighting is crisp and directional, accentuating the sharp tailoring of the outerwear and the model's voluminous curly hair. Hair was styled by Andrea Martinelli and makeup by Regina Törnwall, contributing to the clean, polished aesthetic captured by photographer Carlos Garcia.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook