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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a black leather sleeveless top and skirt with long silver earrings against a white background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

black model in leather outfitblack modelmodel in leather outfitblack leather topleather topblack leather skirtleather skirtsilver earringslong earrings

Description

This lookbook image from the H&M A/W 2024 campaign features model Akon Changkou photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister. The subject wears a sleeveless black leather top and matching skirt paired with long fringe silver earrings. The studio setup utilizes clean lighting against a minimalist white background. Hair styling was led by Andrea Martinelli and makeup by Regina Törnwall, with designer Eliana Masgalos.

Style

Editorial, Vertical, Warm, Clean

Industries

High Street Fashion

Color

Jet Black (100%)

Background

White Seamless

Context

Lookbook