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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Portrait of a female model wearing a black textured tunic top and a high collar choker against a grey background.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman wearing black tunicblack tunictunic topstudded chokerhigh collarwhite undergarment

Description

This fashion portrait from the H&M A/W 2024 campaign lookbook captures a female model in a monochrome composition shot by photographer Carlos Garcia, with art direction by Mimi Makela. The subject wears a black textured tunic over a white high-collar undergarment detailed with a studded choker. Styled by Lisa Lindqwister with hair by Andrea Martinelli and makeup by Regina Törnwall, the image features clean studio lighting against a neutral backdrop. The monochrome palette emphasizes the contrasting textures of the garments.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Grey Seamless

Context

Lookbook