H&M A/W 2024 Campaign lookbook 2024

Description

This monochrome portrait from the H&M A/W 2024 campaign features a close-up composition of a model wearing a dark, textured faux fur collar and large sculptural metallic earrings. Photographed by Carlos Garcia with art direction by Mimi Makela and fashion editing by Lisa Lindqwister, the image employs stark high-contrast black and white styling. The model's dark hair is swept back with loose strands framing the face, creating a clean yet dramatic expression. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the refined look against a neutral grey seamless background.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Advertising Campaign