Logo
  • Home
  • ·Media
  • ·H&M A/W 2024 Campaign lookbook fashion portrait
Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a black leather jacket and flowing skirt against a neutral studio backdrop in a monochrome fashion lookbook portrait.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman wearing leather jacketwoman in leather jacketleather jacketblack leather jacketwoman wearing skirtflowing skirtblack leather skirt

Description

This monochrome fashion lookbook portrait for the H&M A/W 2024 campaign features a model captured against a seamless neutral studio backdrop. The subject wears a dark leather jacket paired with a flowing leather skirt, creating a textured monochromatic look. The high-contrast lighting accentuates the silhouettes and materials of the garments. The image was photographed by Carlos Garcia with art direction by Mimi Makela and fashion styling by Lisa Lindqwister.

Style

Editorial, Vertical, Monochrome

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Grey Seamless

Context

Lookbook