Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This portrait from the H&M A/W 2024 Campaign lookbook features a model wearing an oversized grey double-breasted blazer and a statement ring against a neutral studio background. The composition employs a vertical framing style with soft directional lighting that highlights the texture of the tailoring. Hair and makeup maintain a clean, understated aesthetic that complements the structural outerwear. The image was photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Soft Light
Industries
High Street Fashion
Color
Medium Grey (100%)
Background
Grey Seamless
Context
Lookbook

