H&M A/W 2024 Campaign lookbook 2024

About

This black-and-white fashion portrait features a model wearing a textured, dark grey button-up collared top adorned with ornate jewel buttons. Captured by photographer Carlos Garcia for the H&M A/W 2024 Campaign lookbook, the image employs a clean studio backdrop that highlights the soft knit fabric and distinct textures. Hair styling by Andrea Martinelli frames the face with loose strands, complemented by subtle makeup by Regina Törnwall. The composition is styled by Lisa Lindqwister with art direction by Mimi Makela.