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Model wearing a cream knit top, flared skirt, and grey over-the-knee boots while holding a handbag against a plain background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

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Description

This lookbook image for the H&M A/W 2024 campaign features model Akon Changkou posed against a clean white backdrop. She wears a fuzzy cream short-sleeve knit top with button details, a matching textured mini skirt, and tall grey leather boots that reach over the knee. She carries a dark olive handbag tucked under her arm. The lighting is bright and even, highlighting the soft texture of the knitwear and the polished finish of the boots. Photography by Carlos Garcia with styling by Lisa Lindqwister and art direction by Mimi Makela.

Style

Editorial, Vertical, Warm, Clean

Industries

High Street Fashion

Color

Cream (50%)
Slate (40%)
Chocolate (10%)

Background

White Seamless

Context

Lookbook