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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model in strapless mini dress and over-the-knee boots standing against a neutral studio backdrop

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in strapless dressstrapless dressmini dressover the knee bootstall boots

Description

This fashion portrait from the H&M A/W 2024 campaign lookbook, photographed by Carlos Garcia with styling by Lisa Lindqwister and art direction by Mimi Makela, presents a clean studio composition. The subject wears a strapless mini dress paired with tall over-the-knee boots against a seamless neutral backdrop. The monochrome aesthetic highlights texture and form while maintaining a sharp, professional finish.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Lookbook