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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model in dark turtleneck sweater holding a brown leather bag against a clean white background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in olive turtleneck sweaterolive turtleneck sweaterturtleneck sweaterbrown leather handbagleather handbaghandbagasian woman wearing turtleneckasian womanwoman holding bag

Description

This fashion editorial image for the H&M A/W 2024 campaign features model Chloe Oh photographed by Carlos Garcia with styling by Lisa Lindqwister. The subject wears an oversized olive green turtleneck sweater and dark trousers while holding a structured brown leather handbag. Her dark hair is styled in a wet look, complemented by long dangling earrings and minimalist makeup by Regina Törnwall. The composition is captured against a clean, seamless white background with soft, even studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

High Street Fashion

Color

Forest Green (70%)
Chocolate (30%)

Background

White Seamless

Context

Advertising Campaign