H&M A/W 2024 Campaign lookbook 2024

Description

This black and white fashion portrait is part of the H&M A/W 2024 Campaign lookbook, photographed by Carlos Garcia with art direction by Mimi Makela. The model wears a sheer black turtleneck top paired with a dramatic layered ruffled skirt that flows outward. The clean studio framing and high-contrast lighting accentuate the sculptural silhouettes created by designer Eliana Masgalos. The minimalist background focuses attention entirely on the textures of the apparel and the confident pose.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook