H&M A/W 2024 Campaign lookbook 2024

About

This black and white portrait from the H&M A/W 2024 campaign features a close-up composition of a model wearing a dark turtleneck sweater paired with prominent dangling silver earrings. The imagery was photographed by Carlos Garcia with art direction by Mimi Makela and fashion styling by Lisa Lindqwister. Hair styling was handled by Andrea Martinelli and makeup by Regina Törnwall. The high-contrast monochromatic lighting accentuates the subject's features against a neutral studio backdrop.