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  • ·HM AW 2024 Campaign Lookbook Editorial Portrait
Model wearing a long black coat and high-neck sweater against a seamless light grey studio backdrop.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

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Description

This portrait from the H&M A/W 2024 campaign lookbook features a model captured against a neutral studio backdrop. The subject wears a structured long black coat over a matching high-neck sweater. The photograph is shot in vertical orientation with clean studio lighting highlighting the dark textures of the apparel. Carlos Garcia served as photographer, with fashion styling by Lisa Lindqwister and art direction by Mimi Makela.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Grey Seamless

Context

Lookbook