Brand
ProjectA/W 2024 Campaign lookbook

H&M A/W 2024 Campaign lookbook 2024
Associated creatives
Tags
Description
This portrait from the H&M A/W 2024 campaign lookbook features a model captured against a neutral studio backdrop. The subject wears a structured long black coat over a matching high-neck sweater. The photograph is shot in vertical orientation with clean studio lighting highlighting the dark textures of the apparel. Carlos Garcia served as photographer, with fashion styling by Lisa Lindqwister and art direction by Mimi Makela.
Style
Editorial, Vertical, Monochrome, Clean
Industries
High Street Fashion
Color
Jet Black (100%)
Background
Grey Seamless
Context
Lookbook

