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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a structured black double-breasted suit jacket and matching skirt standing against a light grey gradient background.

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman in black suitblack suitdouble breasted jacketblack midi skirtfeathered shoes

Description

This black and white fashion campaign portrait for the H&M A/W 2024 collection features a model standing centrally against a neutral gradient background. The subject wears a tailored, double-breasted black jacket paired with a matching midi-length skirt, accessorized with feathered black shoes. Captured by photographer Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister, the image uses dramatic lighting to emphasize the sharp architectural lines of the tailoring and the voluminous texture of the hair styled by Andrea Martinelli.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign