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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a brown faux fur jacket and dark skirt holding a clutch against a white background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

black woman modeling faux fur jacketwoman modeling faux fur jacketmodel in faux fur jacketblack womanwomanfaux fur jacketbrown faux fur jacketdark leather skirtleather skirtdark clutch bagclutch bag

Description

This fashion portrait from the H&M AW 2024 campaign lookbook features model Akon Changkou posing against a clean white seamless studio background. She wears a textured brown faux fur jacket with wide sleeves, paired with a dark glossy mini skirt and dark heels. She holds a large structured dark clutch bag under her arm. The lighting is bright and even, highlighting the rich textures of the garments.

Style

Editorial, Vertical, Clean

Industries

High Street Fashion

Color

Camel (60%)
Chocolate (40%)

Background

White Seamless

Context

Lookbook