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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model wearing a grey wool top and matching skirt with black leather boots holding a handbag

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in grey wool outfitgrey wool outfitwool outfitgrey wool topgrey wool skirtblack leather bootsover the knee bootsblack leather handbaghandbagasian woman modelingasian womanwoman modeling

Description

This image is part of the H&M A/W 2024 Campaign lookbook, photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister. The model, Chloe Oh, wears a fitted grey wool long-sleeve top and matching mini skirt paired with over-the-knee black leather heeled boots. She holds a structured black leather handbag by its strap in her right hand. The clean studio shot features crisp lighting against a plain white background, highlighting the clean lines of the contemporary wardrobe and accessories.

Style

Editorial, Vertical, Clean, Polished

Techniques

Natural light

Industries

High Street Fashion

Color

Medium Grey (50%)
Jet Black (50%)

Background

White Seamless

Context

Lookbook