H&M A/W 2024 Campaign lookbook 2024

Description

This monochrome fashion image captured by photographer Carlos Garcia for the H&M A/W 2024 Campaign lookbook features a model standing against a seamless grey-and-white studio background. The subject wears a long-sleeved textured grey knit sweater paired with a matching knit skirt and fluffy dark footwear. Her voluminous curly hair frames her face as she gazes directly forward with a neutral expression. The composition is styled by Lisa Lindqwister with art direction by Mimi Makela, featuring hair styling by Andrea Martinelli and makeup by Regina Törnwall. The lighting is clean and directional, emphasizing the soft tactile quality of the knitted garments.

Style

Editorial, Vertical, Monochrome, Clean

Industries

High Street Fashion

Color

Background

White Seamless

Context

Lookbook