H&M A/W 2024 Campaign lookbook 2024

Description

This close-up fashion portrait for the H&M A/W 2024 campaign lookbook features a model with long wavy hair looking directly at the camera. She wears a textured dark garment paired with a prominent chunky silver chain necklace. Captured by photographer Carlos Garcia with art direction by Mimi Makela, the monochrome aesthetic emphasizes the rich textures of the clothing and accessories against a neutral studio backdrop. Hair styling by Andrea Martinelli and makeup by Regina Törnwall complete the look.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Grey Seamless

Context

Lookbook