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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model with long hair blowing in the wind wearing a black leather jacket and skirt against a grey background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in black leather jacketblack leather jacketleather jacketblack leather skirtleather skirtwoman in black leatherblack leather outfit

Description

This fashion campaign lookbook image for H&M was photographed by Carlos Garcia with art direction by Mimi Makela and styling by Lisa Lindqwister. The image features a model with long hair blowing softly in a breeze, captured with arms crossed while wearing a structured black leather jacket and matching skirt. The monochrome lighting creates sharp highlights and deep shadows across the glossy leather surface. Hair styling was provided by Andrea Martinelli and makeup by Regina Törnwall, with Eliana Masgalos credited as designer.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Jet Black (100%)

Background

Grey Seamless

Context

Lookbook