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Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model in a textured mini dress and knee-high boots with wind-blown hair against a grey background

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

model in textured mini dresstextured mini dressmini dressmodel in knee-high bootsknee-high bootsbootswoman with wind-blown hairwind-blown hair

Description

This fashion editorial portrait is part of the H&M A/W 2024 Campaign lookbook, captured by photographer Carlos Garcia with art direction by Mimi Makela. The image features a model with long hair blowing across her face, wearing a sleeveless textured mini dress and knee-high boots. Styling is by Lisa Lindqwister, with hair by Andrea Martinelli and makeup by Regina Törnwall. The monochromatic composition is set against a smooth grey studio backdrop with soft, diffused lighting emphasizing the rich fabric texture of the dress.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Low-key / chiaroscuro

Industries

High Street Fashion

Color

Charcoal (60%)
Jet Black (40%)

Background

Grey Seamless

Context

Lookbook