Logo
  • Home
  • ·Media
  • ·H&M A/W 2024 Campaign lookbook houndstooth coat
Brand
H&M
ProjectA/W 2024 Campaign lookbook
Model in a patterned houndstooth coat against a plain grey studio backdrop

H&M A/W 2024 Campaign lookbook 2024

Associated creatives

Eliana Masgalos
Eliana MasgalosDesigner
Carlos Garcia
Carlos GarciaPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Mimi Makela
Mimi MakelaArt Director
Andrea Martinelli
Andrea MartinelliHair Stylist
Regina Törnwall
Regina TörnwallMakeup Artist
Akon Changkou
Akon ChangkouModel
Chloe Oh
Chloe OhModel
Raynara Negrine
Raynara NegrineModel
Saphira Krumhaar
Saphira KrumhaarModel

Tags

woman wearing houndstooth coathoundstooth coatpatterned coatwoman in coatfemale model portraitmodel

Description

This black and white portrait for the H&M A/W 2024 campaign lookbook features a model wearing an oversized patterned houndstooth coat with hands tucked into deep pockets. Her hair is tousled slightly across her face, creating a candid, unposed mood. The shot was captured by photographer Carlos Garcia with fashion styling by Lisa Lindqwister, art direction by Mimi Makela, hair styling by Andrea Martinelli, and makeup by Regina Törnwall. The lighting is soft and directional against a neutral background.

Style

Editorial, Vertical, Monochrome

Industries

High Street Fashion

Color

Charcoal (50%)
Jet Black (50%)

Background

Grey Seamless

Context

Lookbook