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Project'La Famiglia' 2026 Ad Campaign
Model wearing a monogram print coat and brown headscarf against a plain background

'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in monogram coatmonogram coatcoatbrown headscarfheadscarf

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Mau Morgó and Demna, features a model wearing a glossy monogram-patterned coat. The subject is styled with a structured collar, an ornate gold-buckled belt, and a tied brown headscarf framing the face. The composition employs soft lighting against a neutral background, highlighting the tactile texture of the garment. The clean framing focuses tightly on the upper body and luxury apparel details.

Style

Editorial, Vertical, Warm, Clean

Industries

Luxury Fashion Houses

Color

Camel (70%)
Chocolate (30%)

Background

White Seamless

Context

Advertising Campaign