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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing aviator glasses, statement crystal earrings, and a black feathered strapless top against a neutral backdrop

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

woman wearing aviator glasseswoman in aviator glassesaviator glasseswoman wearing crystal earringscrystal earringsfeathered topblack feathered top

Description

This portrait from Gucci's 'La Famiglia' 2026 ad campaign was photographed by Catherine Opie with creative direction by Demna and Mau Morgó. The subject wears oversized silver-framed aviator glasses, sparkling crystal drop earrings, and a textured black feathered strapless top. Her dark hair is styled flat with a side parting, accented by a subtle clip, and her lips feature a high-gloss red finish. Set against a neutral, softly textured grey background, the studio lighting highlights the intricate feather and crystal details.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Crimson (30%)

Background

Grey Seamless

Context

Advertising Campaign