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Project'La Famiglia' 2026 Ad Campaign
Person holding a black leather handbag wearing matching embossed crocodile texture coat and skirt against a grey background

'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

black leather handbagleather handbagblack handbaghandbagbamboo handle handbagbamboo handleblack crocodile texture coatcrocodile texture coatleather coatblack coatblack skirtcrocodile texture skirt

Description

This image from the Gucci La Famiglia ad campaign features a model showcasing a black leather handbag with a distinctive bamboo handle. The subject is dressed in a matching black embossed crocodile texture coat and skirt ensemble. The composition is captured against a neutral grey seamless background with soft, directional lighting highlighting the rich textures of the leather and apparel. The campaign visual emphasizes luxury accessories and structured tailoring.

Style

Vertical, Commercial, Clean, Polished

Industries

Luxury Fashion Houses

Color

Jet Black (100%)

Background

Grey Seamless

Context

Advertising Campaign