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Project'La Famiglia' 2026 Ad Campaign
Model wearing black leather blazer, tan shirt, red tie and green striped sweater against a seamless background

'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in black leather blazerblack leather blazerleather blazermodel in black jacketblack jacketred necktiered tiestriped sweatergreen striped sweatermonogram handbagsmall handbag

Description

This image from the Gucci La Famiglia ad campaign, creative directed by Demna and Mau Morgó with photography by Catherine Opie, presents a model styled in layered designer attire. The subject wears a black leather blazer over a brown shirt, a green striped knit vest, and a prominent red fabric necktie. A small monogram handbag with a thin brown strap is held in one hand, complemented by a dark ring on the finger. The composition is captured against a neutral, seamless grey backdrop with soft lighting that accentuates the textures of the leather and knitwear.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Crimson (30%)
Camel (20%)

Background

Grey Seamless

Context

Advertising Campaign