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  • ·Gucci La Famiglia ad campaign portrait by Catherine Opie
Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model in burgundy blouse with bow collar holding dark fur jacket against a plain grey studio background.

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in burgundy blouseburgundy blousepussy bow blousegold chain necklacegold logo pendantgold earringsdark hairmodel

Description

This vertical fashion portrait for Gucci's 'La Famiglia' 2026 ad campaign was photographed by Catherine Opie with creative direction by Mau Morgó and Demna. The model wears a rich burgundy pussy-bow blouse accented by a prominent gold chain link pendant featuring the iconic interlocking logo, complemented by matching gold dangling earrings. A dark furry jacket is draped over one shoulder against a neutral, softly lit grey background. The lighting is crisp and even, highlighting sharp facial features and dark, slicked-back hair.

Style

Vertical, Commercial, Clean, Matte

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Burgundy (70%)
Gold (30%)

Background

Grey Seamless

Context

Advertising Campaign