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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Man wearing aviator glasses and a white button shirt against a light background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

man wearing aviator glassesman wearing white shirtwhite button shirtaviator glassesman portraitwhite shirtglasses

Description

This portrait from the Gucci La Famiglia 2026 ad campaign, photographed by Catherine Opie with creative direction by Mau Morgó and Gucci Creative Director Demna, features a man wearing wire-frame aviator glasses and an unbuttoned white shirt. Tattoos are visible on his chest. He poses against a neutral, light-toned textured background under soft lighting.

Style

Editorial, Vertical, Warm, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Silver (metallic) (30%)

Background

White Seamless

Context

Advertising Campaign