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Brand
Gucci
Project'La Famiglia' 2026 Ad Campaign
Model wearing dark sunglasses and a black leather jacket against a light textured background

Gucci 'La Famiglia' 2026 Ad Campaign 2026

Associated creatives

Demna
DemnaGucci Creative Director
Mau Morgó
Mau MorgóCreative Director
Catherine Opie
Catherine OpiePhotographer
Alex Consani
Alex ConsaniModels
Cheng Xu
Cheng XuModels
Dongliang He
Dongliang HeModels
Francois Deaconu
Francois DeaconuModels
Henry Rank
Henry RankModels
Keygon Baxter
Keygon BaxterModels
Khadim Sock
Khadim SockModels
Kit Butler
Kit ButlerModels
Lila Moss
Lila MossModels
Loic Paulmier
Loic PaulmierModels
Maartje Convens
Maartje ConvensModels
Mariacarla Boscono
Mariacarla BosconoModels
Mathilda Gvarliani
Mathilda GvarlianiModels
Michael Oder
Michael OderModels
Moutti Khatri Foltz
Moutti Khatri FoltzModels
Elena Stepaniuk
Elena StepaniukManicurist

Tags

model in black leather jacketblack leather jacketleather jacketdark sunglassessunglassesruffled collar shirtruffled collarsilver interlocking g pendant necklacesilver pendant necklacependant necklace

Description

This portrait from Gucci's La Famiglia 2026 ad campaign features a model wearing dark sunglasses and a textured black leather jacket with a high ruffled collar. The composition is lit with direct studio lighting that casts subtle shadows, highlighting the glossy finish of the outerwear and accessories. The neutral background provides a clean backdrop for the statement garments and metallic hardware details.

Style

Vertical, Commercial, Clean, Matte

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (90%)
Silver (10%)

Background

White Seamless

Context

Advertising Campaign